A Moment of Jen
THE NEXT BEST THING — In Stores July 3rd!

Thursday, June 04, 2009
posted by Jen at 6/04/2009 02:13:00 PM

BEST FRIENDS FOREVER (hey, did you see that Time Magazine picked it as a summer beach read?) is coming in about six week, which means I'm thinking a lot about publicity and promotion.

This year, for the first time since 2001, my publisher's campaign contained no print element at all. No big day-of-publication New York Times ad, no little Times ad, no ad in any paper or magazine at all. Just lots and lots of advertising on the Internet and on the radio.

On the one hand, I want the ads to target potential readers as specifically as possible, to meet them where they live, which means Facebook and Twitter, gossip and fashion websites, top 40 radio, mom-blogs and the like.

On the other hand, as a former print journalist, the tacit admission that newspapers and magazines don't matter much anymore is a little hard to take.

So when it came time to supplement my publisher’s efforts, I looked around for a print component to compliment the plan already in place, and quickly arrived at People magazine.

The ad's ready to go. The date's been chosen. Now comes the big roll of the dice: who will be on the cover the week the ad runs?

A few weeks ago, the Times published a fascinating piece about the people on People a few weeks ago about how the editors choose their covers, about what works and what doesn’t, and how “at this point Farrah has to die. It’s the only cover left for her.” (their words. Their words! Not mine!).

Evidently, we've all had our fill of Madonna, whereas Jon and Kate are as huge as their brood (which totally makes sense – I’ve seen about five minutes of the show, but, thanks to People, I have many elaborate theories and opinions about their marriage).

Death is big, whether it's a dead princess, dead pundit, or dead crocodile hunter. Weight gain and weight loss seem to be guaranteed sellers – who doesn’t love the story of a dramatic transformation or, better yet, the sad tale of a former skinny who’s fallen off the wagon?

But celebrities are tricky, and the editors acknowledged that it’s hard to find the sweet spot of a subject appealing to the magazine's wide range of readers, who are diverse in terms of age (boomers and x'ers), geography (red states and blue), and whether they care about NASCAR, country music and Heidi and Spencer.

Which leads me to this question: what would be the absolute, ultimate, jaw-dropping, earth-shaking, cannot-look-away People cover to run July 21st (available on newsstands in major cities 7/15?)

Brad and Angelina Get Hitched? Brad and Angie break up? Brad leaves Angie for Jen?

Diana: Back from the Dead…and Pregnant?

Kirstie Alley, thin once more? Valerie Bertinelli, heavier again?

A secret royal love child? A shocking celebrity death? Baby down a well? Farrah down a well?

| #

Welcome to A Moment of Jen, author Jennifer Weiner's constantly-updated take on books, baby, and news of the world. Email me at jen (a) jenniferweiner.com.

Follow me on Twitter

To order Then Came You, click on the cover

To order Fly Away Home, click on the cover

To order Best Friends Forever, click on the cover

To order Certain Girls, click on the cover

To order The Guy Not Taken, click on the cover

To order Goodnight Nobody, click on the cover:

To order Little Earthquakes, click on the cover:

To order In Her Shoes, click on the cover:

To order Good In Bed, click on the cover:

My bio
Advice For Aspiring Writers

This weblog is now syndicated via this link.

Subscribe to
Posts [Atom]

Jen International

Goodnight Nobody - Norway

Little Earthquakes - Norway

The Guy Not Taken - UK

Good In Bed - Japan

Good In Bed - Dutch

The Guy Not Taken (Dutch)

Goodnight, London!

Goodnight, Amsterdam!

Petit Earthquakes!

Little Earthquakes Japan

IHS Japan

GIB Norway

IHS Norway

Chaussure à son pied

Little Aardschocken

In Her Shoes - Polish

En sus Zapatos

Bueno en la Cama!

Little Earthquakes - Germany

In Her Shoes - Germany

In Her Shoes - UK

In Her Shoes - Italian

In Her Shoes - Dutch

GIB in Finnish

GIB in French

Germans love Hasselhoff and GIB:

Cannie hits Japan!:

NEW - Little Earthquakes Sweden

Cannie goes Swedish!

Cannie hits Rio!

Cannie Goes Dutch:


Jen's Favorite Links:

All in the Family:

Throwing Things
Joe Weiner

News and Media:
Television Without Pity

Moby Lives
Publisher's Weekly
Old Hag
Sarah Weinman
Galley Cat
Southern Comfort

Baby Mama:
Bad Mother

Snarkspot archives:

Powered by Blogger

Copyright 2002-2008, Jennifer Weiner

Listed on BlogShares